Build a Business Case for Future-proofing your Web Site
A business case is a description of the organizational strategy behind the building of the site.
The business case for your Web site is one of the first issues that an organization should investigate as the site is being designed.
If your organization cannot define exactly what organizational mission and goals will be met by having the site, don't bother to build it.
Otherwise, your organization will end up with an expensive, never updated, obsolete “brochure ware” (virtual) money-shredder.